Netflix Confirms Apple TV Integration Was a Mistake
Quick Take
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Netflix briefly appeared as a participating service in the Apple TV app.
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The company has confirmed the integration was an error and has rolled it back.
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Netflix continues to prioritize its own platform for content access.
For a few brief hours, Netflix appeared in the Apple TV app, allowing users to watch select originals.
The company has since removed the feature, saying it was released by accident and not part of a planned update.
Too Good to be True
For more than 25 years, Netflix has kept its content exclusive to its platform, while competitors like Amazon Prime Video and Paramount+ joined Apple’s app.
Netflix’s surprise appearance made it possible to watch Originals without switching platforms.
The Excitement was short-lived, though, as Netflix clarified it was an unplanned glitch.
Netflix spokesperson MoMo Zhou told The Verge that the service appearing in the Apple TV app was an error.
Bloomberg’s Mark Gurman reported hearing the brief integration resulted from a bug.
Apple has positioned its TV app as a unified streaming hub, aiming to simplify content access from different providers.
However, Netflix continues to keep its content separate, reinforcing its preference for platform exclusivity.
Netflix on Apple TV: What Still Works
Despite the rollback, Netflix remains available on Apple TV devices. The company provides a dedicated help page outlining how you can install the Netflix app and sign in on Apple TV (4th generation) and later models.